You’ve launched a Facebook Lead Ad. Someone fills out your form. Great! But now you’re wondering…

“Where did that lead go?”

If you're not using a CRM or automated tool, it’s easy to lose track of your leads—especially since Facebook doesn’t email them to you by default.

In this guide, you’ll learn exactly where to find your Facebook leads after form submission—plus how to automate delivery using LeadOwl so you never miss another opportunity.

Where Facebook Leads Are Stored

By default, Facebook stores your leads in the Meta Business Suite or Ads Manager, but it doesn’t automatically send them to your inbox, CRM, or sales team.

You need to manually download them—unless you’re using a tool like LeadOwl to automate the process.

Here's where to look:

Option 1: Meta Business Suite (Recommended)

  1. Visit business.facebook.com
  2. Select the Page that ran the lead ad
  3. On the left menu, click More Tools
  4. Select Instant Forms (or “Lead Ads Forms”)
  5. Find your form and click Download

You’ll be able to download the leads as a CSV or XLS file.

Option 2: Facebook Ads Manager

  1. Go to facebook.com/adsmanager
  2. Click the campaign, ad set, and specific ad
  3. Under the “Results” column, click the link for Leads
  4. Download your leads directly from the ad’s reporting section

⚠️ Facebook only stores leads for 90 days. After that, they’re gone—unless you’ve exported or synced them elsewhere.

Why Manual Downloads Aren’t Ideal

While this process works, it’s not efficient for most businesses. Manual downloads mean:

  • Delayed follow-up
  • Risk of missing leads
  • Extra admin work
  • Poor customer experience

⏱️ In lead response, speed matters. Waiting even 10 minutes can dramatically reduce your conversion rate.

Automate Lead Delivery with LeadOwl

LeadOwl integrates directly with Facebook Lead Ads to automatically deliver leads in real time—no downloads needed.

What Happens with LeadOwl:

  • New lead submits a form
  • You get an instant push alert
  • The lead is assigned to a rep or team (using the Lead Rotator)
  • Follow-up reminders are triggered if no response occurs
  • Lead activity is tracked and visible in your dashboard

Benefits:

  • Respond to leads in seconds, not hours
  • Never miss a lead (even outside business hours)
  • Gain visibility into follow-up actions
  • Route leads fairly to the right reps or locations

How to Set It Up

  1. Sign up at LeadOwl.com
  2. Go to Integrations
  3. Connect your Facebook Page
  4. Select which forms you want to sync
  5. Start receiving leads instantly

✅ No more checking Ads Manager daily. Your leads appear in real time on your phone.

Pro Tips

  • Always check your Facebook Page permissions—only admins can access lead data
  • Download backups of your lead data monthly if not using automation
  • Use LeadOwl’s message templates to respond even faster

Conclusion

If you’re wondering where your Facebook leads go after someone submits a form—they’re sitting in Meta’s backend, waiting for you to download them.

But if you want to act fast and never miss an opportunity, the smarter move is to automate your lead delivery.

With LeadOwl, leads go straight to your phone or team in real time—so you can respond, convert, and close more deals without delay.

Ready to stop searching and start converting? Try LeadOwl free today.